Randi’s Designs, Independent Freelance
July 2010 – Present
Provide freelance design and implementation services to clients with a focus on corporate identity and branding, print and web design for a variety of clients including Nuix, National Constitution Center, MediGuard, Campaign Grid, Journal Register, Lifeshield, Comcast SportsNet/CSNPhilly.com, and more.
Lincoln Financial Group, Designer/Production Designer
September 2019 to April 2023*
* non consecutive for 6 months due to covid
Responsible for design of concepts, signage, brochures, fliers, social media and promotional materials for a variety of financial and insurance products in adherence to established branding and style guidance while working in a fast paced environment. Successfully prepared production ready digital and print files, collaborated with annuity, small market, large market and other teams. Efforts resulted in successful & distinctive, branded, communications.
BACKE Digital Brand Marketing, Web Designer
June 2017 to March 2019
Contributed to a wide variety of customer projects focused on design and development of brand identity, concepts, signage, brochures, advertising campaigns, promotional materials and apparel. Successfully drove positive customer outcomes by collaborating with Backe and customer teams to capture requirements, incorporate feedback and generate work product that delighted stakeholders in Life Sciences, Academic, Industrial, Financial and other markets. Responsible for creation of production content, both digital and print.
Advertising Specialty Institute (Short Term Contract)
March 2015 – June 2015
Conceptualize, design and create user interfaces as well as web-based support. Develope strong interactive solutions for online advertising by utilizing HTML, CSS, Javascript, jQuery and Adobe CS5. Create and manage art assets, optimization, implementation, time management, technical issues, etc.
Maternity Leave
October 2014 – February 2015
Cadient Group (Short Term Contract)
May 2014 – August 2014
Create web pages, mobile applications, marketing and promotional materials, office materials and other items which made up the company and clients’ brand and identity.
Pet 360 (Short Term Contract)
March 2014 – April 2014
Work closely with the design team to bring a consistent look and feel across all platforms with the creative ability to transform fresh ideas into actionable concepts and marketing/advertising collateral to support Pet360.com and PFD.com through email campaigns and online banner advertisements.
Empire Covers, Senior Web Designer Manager
August 2013 – March 2014
Efficiently prioritize a full workload in addition to developing a copyright branding strategy, redesigning and launching a cutting edge responsive website while creating, updating and maintaining assets for the current site and sister site, EmpirePatioCovers.com. Successfully managed multiple priorities including but not limited to site design and rollout, designing and implementing ad campaigns, email blasts, print materials, trade show exhibits, photo shoots, apparel and all creative aspects of the marketing campaign while adhering to aggressive deadlines and contributing to Empire Covers’ design team by authoring job descriptions, interviewing, hiring and overseeing both full time and intern staff.
Destination Maternity Corporation, Web Designer
August 2012 – August 2013
Responsible for design, implementation and maintenance of digital assets targeted at building the DM retail brand through web and mobile sites. Contributed to significantly increased traffic and conversion achieved by means of a compelling and satisfying web experience, specifically focusing on a multichannel approach with how to best adapt design to customer behavior. Highly successful in a fast paced environment meeting tight deadlines and demonstrating fluency in web technologies relating to online creative presentation.
Merkle (Short Term Contract)
March 2012
Provided digital production expertise specifically tailored to support online marketing efforts. Primary focus was creating email and display graphics including banners and landing pages while adhering to established versioning, testing and final production procedures.
PointRoll, Inc., Production Designer II
April 2011 to June 2011
Designed and developed display ads based on client provided wireframes. Contributed to integration of the PointRoll API and 3rd party tracking code to client provided Flash files to deliver and measure display ads as rich and full featured as a micro-site without disrupting the user experience. Enable brands to connect, listen and engage with social audiences, powering social applications and rich media for clients and partners including JCPenney, Walgreens, P&G, and more.
Philadelphia Media Holdings, LLC., Interactive Designer
August 2007 to June 2010
Assist building an internal agency while creating, updating and maintaining philly.com’s website alongside sister sites Phrequency, The Inquirer and The Daily News. Work with sales support, sales representatives, designers, producers, IT, and advertising daily to produce strong visuals that appeal to diverse audiences. Manage ad campaigns, web development and interactive projects to meet scheduled deadlines while working with different departments to develop appropriate visual messages. Contribute to user interface, design and development efforts, applications and website testing.
Fox Chase Cancer Center, Computer Graphic Artist
April 2005 to August 2007
Maintain a consistent positive image for Fox Chase. Work with leaders in the communications industry (interior and exterior) from concept through finished product for publications, advertising, trade show materials, video production and print design. Collaborate with administrators, communications staff, medical, scientific, nursing departments and patients to produce strong visuals. Work with over twenty Network hospitals and marketing analysts on developing conceptualizing and directing photo shoots and videotaping in conjunction with producers throughout taping. Develop and maintain long-term client relationships. Create and monitor schedules, deliverables, internal, and vendor resources to deliver projects on time and under budget. Develop and manage departmental processes and quality assurance measures.
Iris Creative, Freelance & Graphic Design Intern
May 2004 to May 2005
Design of identity, concepts, execution, and presentations of posters, signage, brochures, booklets, calendars, annual reports, newsletters, advertising campaigns, promotional materials and apparel for a variety of clients.
Randis Designs ©2023